Why LinkedIn? – The Connect Collaborative

Why do we focus so much on LinkedIn?

I already know a lot of people – I don’t need to reach out to more people on LinkedIn

We highly encourage you to have conversations with those you already know to determine how important building their network is to them.

In many cases, you are already sporadically interacting with these people. So it is perfect to have a platform like the CC where you can meet more regularly and help them meet like-minded others.

However:

Research (especially by Professor Adam Grant) has shown that most advocacy and referrals come from warm contacts rather than those you know very well
- Is it also well worth taking the time to watch this video by Professor Tanya Menon entitled “The secret to great opportunities? The people you haven’t met yet”
The list of people you already know will eventually run out.
Many of the people you know may be interested in networking rather than network-building
- We are all about helping you build your network rather than facilitating “networking”
- LinkedIn is a perfect way of finding others who see the value of network-building rather than just the hard slog of networking
Most importantly, your new team members may not know as many people as you do. Their team (and therefore the number of people that can potentially advocate for you) will grow much faster when they know how to systematically use LinkedIn to find great network-building candidates

There are better ways of finding people than using LinkedIn

When you have learned about the great tools and processes we have developed to help you find great network-building candidates on LinkedIn, it will take you around 200-250 outbound connection requests to introduce a team of 5 people (we call this Core-5)
- At the rate of 4 connection requests sent every day, this would take you around 2 and half months
  - All up, it would take you about 20-30 minutes per day
- At the rate of 2 connections per day, this would take you roughly 5 months

That’s more than fast enough!

If the people you introduced duplicated this, you would have a very fast-growing team of team building advocates.

Beware of pleasing methods vs pleasing results

Engaging in pleasing methods rather than focusing on pleasing results is one of the main things holding people back from achieving their goals!

It is easy to spend a great deal of valuable time engaged in enjoyable processes.

However, if you want better results, an excellent question to ask is:

Are there are other things I could be doing to be far more efficient and effective?

I don’t feel comfortable reaching out to cold contacts on LinkedIn

Your primary reason for reaching out to others on LinkedIn is to find like-minded others that you can help by advocating for them (once trust has been established)
- In other words, you will be investing a lot of time helping them before you know if anything will directly come back from them
- You would do this to build trust and in the expectation that they will pay-it-forward
When you make some small tweaks to our LinkedIn profile, and you word your messages carefully, and you reach out to a carefully selected list; we find very, very few people mistake your intentions
- Using our methodology, the people you reach out to on LinkedIn
  - Do not see you as being someone who wants to sell them something
  - They know that you intend to build trust by helping them to develop their networks and meet relevant like-minded others

When you understand our processes, we believe you will feel very comfortable reaching out to others on LinkedIn

Duplication

The best way to have many others advocating for you is to build a team of team-building advocates.

You don’t want to be the person that is teaching everybody everything.

The best way of achieving this is to have a system designed to be efficient and effective and that everyone can follow.

Our system helps you: