Planning the Right Content for your Business Website

28/11/2023 8:30 am 9:15 am AEST

45-Minute Webinar | Tuesday 28 November 2023 – 8.30am (Sydney time)

The words on your website help visitors decide whether to contact you or keep looking. Getting it right is crucial – your bottom line depends on it! For business owners without the luxury of a marketing strategist and big budget, understanding how corporate marketers and professional copywriters plan content can be an advantage.

This webinar will help you grasp important marketing concepts, plan the content you need, and understand how the writing should be approached. It will be useful whether you plan to:

  • write your own content,
  • use an AI tool, or
  • brief a professional copywriter.

Who should attend?

Business owners who:

  • are planning a new website,
  • are about to rebrand,
  • are about to redesign a website, or
  • want to improve the content on their website.

What will the webinar cover?

  • What is an effective website?
  • Key goals for the content
  • Defining your target market and different buyer types
  • Buyer pain points, motivation and purchasing considerations
  • Identifying key messages to convey
  • Design and navigation decisions
  • Is SEO important? How it works.
  • Choosing the style and language

Details

Date:
28/11/2023
Time:
8:30 am – 9:15 am AEST
Cost:
$49.50
Event Category:
Member Events
Event Tags:
instructional, Member Searchable
Website:
https://articlewriters.com.au/get-your-website-content-right/

Why being World Class with Killer KPI’s Matters

25/05/2023 8:30 am 10:00 am AEST

Event by Geoff Hetherington

There are six core KPI’s that run every single business, regardless of industry.
Most Business Owners and Executives don’t know them; but right now these 6 KPI’s are either making or breaking their business.

This fast-paced workshop reveals the six core KPI’s that World Class companies use plus shows the custom, Level One KPI’s that CEOs and Business Owners MUST manage in order to build highly stable, valuable companies that scale easier, value higher, reduce risk and cause less stress in the owner’s life.

Business Owners and Executives will learn how to cascade KPI’s throughout their company, align actions under each KPI, and how to run time-saving KPI-based meetings.

Every attendee who has seen this presentation has walked away with immediate positive changes to make to their companies.

Why is this important?

$23 trillion in business value is coming onto the market. Owners that operate their businesses to world-class standards will not only attain the highest exit value but also get a grip on growth while saving time and reducing stress. World Class principles aren’t just for large companies. In fact, we’ve made it very, very easy to operate as World Class.

Registration

https://www.linkedin.com/events/7057176083032408066

Details

Date:
25/05/2023
Time:
8:30 am – 10:00 am AEST
Event Category:
Member Events
Event Tags:
instructional, Member Searchable
Website:
https://elitebusinessinstitute.com/

Sydney Siders Evening

11/05/2023 4:30 pm

Event by Dean Hobin

If you’re a Sydney Sider, or you can make it in from “Greater Sydney”, we’re getting together at a crowd favourite Woodfire Pizza & Italian Cuisine Macchiato

Checkout their Gallery

It’s a short walk from The Town Hall or Museum Station:

CNR Liverpool & Pitt Streets

Meet your Fellow Sydney Sider Collaborators in person, and stay for a chat, a social drink or a meal (no agenda)

It would be great to get an idea of the number of people interested in coming along just for drinks or to stay for dinner. I’ve reserved a table and we take a separate function for up to 24 people. Please drop me a note by email to dean@timeandfocus.com.au

Why being World Class with Killer KPI’s Matters

27/04/2023 9:00 am 10:00 am AEST

Event by Geoff Hetherington

There are six core KPI’s that run every single business, regardless of industry.
Most Business Owners and Executives don’t know them; but right now these 6 KPI’s are either making or breaking their business.

This fast-paced workshop reveals the six core KPI’s that World Class companies use plus shows the custom, Level One KPI’s that CEOs and Business Owners MUST manage in order to build highly stable, valuable companies that scale easier, value higher, reduce risk and cause less stress in the owner’s life.

Business Owners and Executives will learn how to cascade KPI’s throughout their company, align actions under each KPI, and how to run time-saving KPI-based meetings.

Every attendee who has seen this presentation has walked away with immediate positive changes to make to their companies.

Why is this important?

$23 trillion in business value is coming onto the market. Owners that operate their businesses to world class standards will not only attain the highest exit value but also get a grip on growth while saving time and reducing stress. World Class principles aren’t just for large companies. In fact, we’ve made it very, very easy to operate as World Class.

Registration

Details

Date:
27/04/2023
Time:
9:00 am – 10:00 am AEST
Event Category:
Member Events
Event Tags:
instructional, Member Searchable
Website:
https://elitebusinessinstitute.com/

Cybersecurity Awareness with Asela Waidyalankara

28/03/2023 6:00 pm 7:00 pm AEST

This live-stream Event by Empowerment Point

In this weird everchanging world the more knowledge we have the more power we have to run our businesses the right way. Asela Waidyalankara is a Cybersecurity specialist who will be taking us through the importance of Cybersecurity with great takeaways.

  • Introduction to Cybersecurity
  • Why we should take Cybersecurity seriously
  • Common Types of Cyber Threats and breaches
  • Who is a hacker and what types of Hackers are out there
  • Case studies
  • Online Safety protocols for staff
  • Cyber Hygiene Best Practices

Asela Waidyalankara is a Cybersecurity expert based in Sri Lanka with more than a decade of experience in progressive technology, digital strategy and policy.  

Asela has been recognised for his expertise and contributions to the field of Cybersecurity; and has received several awards for his outstanding performance and achievements. He has also published articles on various topics related to Cybersecurity, data privacy, digital transformation and IT policy.

His recent articles include publications in Direct EU Cyber Direct, which is an EU Cyber Diplomacy Initiative that supports the European Union’s cyber diplomacy and international digital engagements. The initiative is affiliated with the European Institute of Strategic Studies. The author’s article is the first time a Sri Lankan has been featured in this global publication.

Asela Waidyalankara is not only a successful professional but also a passionate speaker and coach on Cybersecurity. He has delivered keynote speeches and workshops at various global events and forums, where he shared his knowledge and experience with audiences from different backgrounds and sectors. He was the first Sri Lankan to participate in the global panel discussion on Cybersecurity organised by the Global Network of Director Institutes (GNDI). Other participants included the Cybersecurity head of the World Economic Forum (WEF) and the former Cybersecurity Director for US President Obama.

He has also appeared on several media platforms to share insights on current issues and trends in Cybersecurity and has mentored and trained many aspiring Cybersecurity professionals through his courses and programs. 

Asela is very committed to raising awareness and educating people about the importance of Cybersecurity in today’s digital world.

Registration Link  (Join from PC, Mac, Linux, iOS or Android)

Details

Date:
28/03/2023
Time:
6:00 pm – 7:00 pm AEST
Event Category:
Member Events
Event Tags:
instructional, Member Searchable
Website:
https://www.empowermentpoint.com/events/cybersecurity-awareness-with-asela-waidyalankara

HOW UNDERSTANDING LOSS EFFECTIVELY ASSISTS YOU TO REALLY EMBRACE CHANGE

06/10/2022 10:00 am 11:30 am AEST

Many people fear change. Possibly due to a lack of education regarding how to move beyond the fear of the unknown, so that change can work for them.

At the Chaston Centre we believe that most people fear change because many of us don’t understand what to do when loss comes to visit. We call this a Lack of Loss Intelligence.

Mainly because, with loss of any kind (there are over 40 different types), most of us don’t want to think about, don’t know what to do or say, which leads us into avoidance and suffering in silence. Affecting all areas of our lives, especially our health, relationships and professional life.

During this 90-minute workshop we’ll begin the loss education process. The key learnings and takeaways will be:

  • A deep dive into loss: Most people think of loss as a death of a loved one. At the end of the workshop, you’ll have a deeper understanding in regard to all of the 40+ different kinds of loss events that can affect all of our lives.
  • How loss has affected you: Looking at the list of 40+ loss events you begin to realise just how many loss events can and have occurred in your life. Have you healed from all of your loss events?
  • Understanding the avoidance loop: When Loss comes in any of its forms, most people default into their non-coping strategies. Being aware of your default avoidance tactics (non-coping strategies) and how they’re affecting all areas of your life, assists you to understand that ‘awareness precedes choice and choice precedes change.’
  • How balanced is your life: If your wellness wheel was a wheel on a car, how smooth would your ride be? We will briefly dive into this to see where you are now (in all nine areas of your life).
  • Your resilience guide to loss: Understanding loss, all kinds of loss, assist in embracing change, whilst no longer fearing it. Eventually coming to the realisation, that with every change there is some sort of loss and with every loss, there will be some sort of change.

This session educates all stakeholders about all kind of loss, their non-coping strategies and ways to create balance in their life.

This online workshop is a must for all leaders who are looking for ways to ensure that their people are always working at their best, and valuing each other, whilst providing the best possible customer experience and returns to the company.

Registration Link  (Join from PC, Mac, Linux, iOS or Android)

Details

Date:
06/10/2022
Time:
10:00 am – 11:30 am AEST
Event Category:
Member Events
Event Tags:
instructional, Member Searchable
Website:
https://us02web.zoom.us/j/9552414754

DECRYPTING CRYPTO – UNDERSTANDING CRYPTOCURRENCIES AND DIGITAL ASSETS

21/07/2022 5:00 pm 6:00 pm AEST

Cryptocurrencies and Digital Assets are a growing industry that will shape the way we live in the future. Crypto has been growing at an exponential rate since its conception in 2009. While there is a lot of misinformation about Crypto in the mainstream media, we intend to Decrypt what cryptocurrencies are and how they can benefit our lives, our families and our businesses. If you want to be a leader in your industry, you will want to pay attention to how blockchain technology and crypto will affect your industry and what you need to know to be prepared and equipped for the change that is coming. What are the intended benefits (how will this help CC members)? CC members can expect to learn about the following topics and have the opportunity to have any questions answered during the sessions. Below is a sample of topics we will cover throughout these sessions:
  • Money Printing & Inflation
  • Protecting Your Purchasing Power
  • Bitcoin And Crypto Adoption
  • The Power Of Compound Interest & Passive Income
  • How To Invest And Earn From Crypto
  • Crypto Terms And Slang
  • The Next Evolution Of The Internet (Web 3.0)
  • What Is Blockchain
  • What Is Bitcoin
  • What Is Ethereum
  • What Are Altcoins
  • The Use Cases For Blockchain Technology
With input from members, these topics will evolve to best serve the needs of the community.

Details

Date:
21/07/2022
Time:
5:00 pm – 6:00 pm AEST
Cost:
Free
Event Category:
Member Events
Event Tags:
instructional, Member Searchable
Website:
https://us02web.zoom.us/j/9552414754

Cyber Security 101

21/07/2022 5:00 pm 6:00 pm AEST

Poor cyber security practices put companies at risk, however many don’t know where to start or what they should be doing to enhance their cyber security posture. Come and join the presentation, covering:

  • Basic cyber security roadmap
  • 2 quick wins that you should be doing now to enhance your cyber security posture
  • Question and Answer time – do you have a specific challenge to discuss?

https://us02web.zoom.us/j/9552414754

 

Learn from experts in the field presenting real business case studies and how to mitigate these issues.

Details

Date:
21/07/2022
Time:
5:00 pm – 6:00 pm AEST
Event Category:
Member Events
Event Tags:
instructional, Member Searchable
Website:
https://us02web.zoom.us/j/9552414754