What will your LinkedIn Connection request or message say?

What’s your objective?

The bottom-line: To have a ‘face to face’ (Zoom) meeting with those you have selected as potentially good network building partners.

There are a number of ways you could go about this. However, the following strategies are ones we have to be found efficient and effective.

After you have obtained a filtered list of potential network-building partners from LinkedIn, the next step is to examine each profile to determine if you want to suggest that they Zoom with you.

Your Connection Request Message

If you are examining a list of profiles that are not yet connected with you, LinkedIn only allows you a 300 Character connection request message.

In this case, you need a concise message such as the following:

WHY you are sending them this request to connect

PLUS some version of the following
( it’s very important that you use your own words – not this exact message)

Hopefully (like me) you also value stronger connections outside LinkedIn? 
If so let’s connect with a view to meeting on Zoom or by phone.
Cheers
Fred

For Example

Hi Mary,

Love your attitude & approach – could be of interest to some of my contacts.

Hopefully (like me) you also value stronger connections outside LinkedIn? 
If so let’s connect with a view to meeting on Zoom or by phone.

Cheers
Fred

Notes:

  1. Come up with your own wording
  2. Vary the first line of the message depending on what you see on their profile – the more relevant, the better
  3. If you are an active and respected participant in the CC, you will have access to a large and growing number of great contacts. That means you will be able to help other like-minded people to connect with contacts who will be great for them.

Let’s analyse the 1st part of this message a bit:

If possible it’s best to personalise the first part of the message with something specific from their profile.

For example:
“If you help enough other people to get what they want, you end up getting what you want”. I couldn’t agree more!
Hopefully (like me) you also value stronger connections outside LinkedIn? 
If so let’s connect with a view to meeting on Zoom or by phone.”

In many cases, however, nothing may stand out enough for you to highlight it, yet you still feel there is enough on their profile to indicate that they have partnership potential.

In such cases, it’s good to refer to ‘some of your contacts‘ – something like:

It looks like you have a great deal to offer that may interest some of my contacts.

This indicates

  • That your intention is not to do business with them. However, you have a large network of people and many in that network may well be very good contacts for them (of course that is only going to happen after you build trust with them)
  • You are reaching out to them with the intention of first building trust by helping them meet others that may be of value to them – you are not putting yourself in the limelight.

Now let’s analyse the 2nd part of this message a bit:

Hopefully (like me) you also value stronger connections outside LinkedIn? 
If so let’s connect with a view to meeting on Zoom or by phone.

In effect, what this says is:

I’ve looked at your profile and it looks good enough for me to be prepared to invest some time in a short Zoom call to meet you “face to face”.

Let’s not waste each other’s time by doing a pseudo connect (pressing the ‘Connect’ button on LinkedIn) – where is that likely to lead?

Your Message to those that are already connected with you on LinkedIn

You may already have a large number of 1st level connections on LinkedIn that you really don’t know.

Now be a great time to search for the ‘gold’ in these connections using Boolean operators (see prior topics).

In this case, your message could go something like:

We’ve been connected for a while.

When I recently revised your profile, it looks like you have a great deal to offer that could be of interest to some of my contacts.

Hopefully (like me) you are also interested in pro-actively building your personal business network with like-minded others and making our LinkedIn connections more “real” & authentic?

If so, let’s connect via Zoom or by phone?

I have been an entrepreneur all my life and now I’m enjoying giving back by helping others progress their career and business growth through trusted strategic collaboration.

Importantly, I have no other agenda.

I have quite a few IT and other business contacts and I’m finding we are able to create business/career opportunities simply by collaborating.

Note: The above message could also include a call to action such as:

To save juggling diaries, choose a time that works for you using the following link

Then you could do a second message which includes a link to your Calendly (or equivalent)