Surely this is the end game?
Imagine having a growing number of people who will proactively go out on a limb to “sell” you to their close contacts (regardless of your business)
But what on earth would motivate them to do this for you?
Answer: you have already done this for them and built a great relationship with them in the process
How well does this actually work in practice?
The actual results obtained by Givers vs Takers has been studied in depth by Professor Adam Grant
Although short-term results can be achieved in the Connect Collaborative, it’s not our main focus