How do I ensure I get Results?

Here are some good questions to ask yourself

  • How many opportunities have I created for others in the room?
  • How long have I been doing this?
  • How visible am I?
    • Am I consistently contributing to the “good news” section of the Workshop?
  • Am I inviting people I want to partner with from outside the room so I’m in control?
  • How well do I partner with people (invited by me and already connected in the CC) and show them how them easy it is to deliver for me?
  • How do I get people to the point where they are lying awake in bed at night thinking how can they best deliver for me?
  • How can they help me create the results I am after?


It starts with what you do for others
What if….. you are doing so much for others in the room they have no option but to think about what they can do for you?

Identify Strategic Collaborators

  • What are you looking for in / the traits of a Strategic Collaborator?
  • How do you make it easy for them to promote you?
    • Are YOU a potential Strategic Collaborator for them?
    • Remember you attract who you are!

Your attitude – how determined are you?

Do you have an attitude of

  • HOW Can I?
  • rather than
  • Can I?

Changing your perspective and determination to always be thinking “How Can I” will inevitably put you in control and create the massive success you desire.

A determined an expectant attitude is far more important than most people realise
It’s not just about working harder!

Complaining (Internally of Externally)

About things that are out of your control is
A total waste of time!
Don’t even be tempted!
It’s simply not worth wasting the mental energy!

More good questions

  • Which other collaborators in the room could be good ” Strategic Collaborators” for me?
    • Think about how much more effective it will be to identify and build close relationships with particular others rather than generally expecting everyone in the room to bring things to you (yes that may happen but I don’t want to leave that to chance)
  • What are you doing to train and incentivise (read clip the ticket) your chosen Strategic Collaborators to bring work to you?
    • What opportunities for you have you equipped your Strategic Collaborators to look out for as they build their networks and businesses?
    • How does your process uncover opportunities for them?
  • Are you searching hard enough for your own collaborators through LinkedIn so you are in control of your own destiny?
  • How easy is it for others to promote what you do?
  • Does your “elevator pitch” and the information on the fellow collaborators sheet create an easy “trigger” in collaborators minds (for example, the difference between providing general Business Coaching and providing consulting to a particular industry…..)?
  • Is your business contributing to your “survival” (the urgent) or leveraged income (time and money – Important) or both?
  • Now that you are building a network, could you be doing other things to take better advantage of the network you are building (especially around developing subscription-based recurring income – the important rather than just the urgent)?
  • Do you see any better alternative to network building – especially for long-term results?
  • How worthwhile would it be to decide to get good at network building?
  • Are you working on developing patience?
  • Are you consistently putting fingers to keyboard?
  • Are you working on self-development by listening to lots of audios available through the system?
  • Do you have a Fixed or a Growth Mindset? (Click Here for a 2-minute review on the classic book by Carol Dweck)
  • Are you naturally a giver or a taker? (Click Here for an inspiring 13-minute talk by professor Adam Grant on what recent research has shown)
  • Do people like and trust you? Have you earned it!?
  • Have you always believed that having a great idea was more important than developing great relationships?
  • Do you believe you can learn to get good at building relationships and building a trusted network?
  • Are you briefly excited by new things but never get the results you’d really like because you don’t stick with the things you start?
    • Is it time to change that?


Find someone who is an expert at all this and ask for them to mentor you!

Coaching Fundamentals – Ongoing Weekly Coaching

Weekly Coaching never stops

  • When the person you are coaching starts coaching others, they may have mastered most of the basics
  • However, they can also benefit from the invaluable experience you have gained in coaching and leadership
  • They can also benefit if they position you as someone that can help their people (with introductions and in other ways)

What happens during a coaching session with someone you are coaching who is a coach?

Review Advanced Homework

They may have mastered the basics but all of us need to be continually learning more about topics such as how to bring the best out in people, personal growth, leadership, etc.

Most people find such learning enjoyable and invaluable in terms of achieving results and seeing greater possibilities.

So it’s great to look at the list of Advanced topics in Coaches Corner, pick a topic that you believe your coachee would really benefit from and suggest that they review the material on this topic by next weeks Coaching session.

Then, before you get into the nitty gritty of their activity and where each person in their Work In Progress is up to, ask something like:

  • What did you get from that?
  • It’s important that you are familiar with the topic yourself so you can highlight relevant aspects.

Then set another topic to be reviewed by next week

Review their Daily Activity Sheet

  • How is their Consistency?
  • How many guests are they bringing to the Hub?
  • Are they on track for their 4-2?
  • They need to be setting the example by bringing their own guests to the Hub
    • When they have new people at the Hub each week, it wins the respect of those they are coaching
    • It also prevents complaints about “how hard it is to be consistent with all the things I have on my plate”
    • And it gives that coach plenty of case studies to talk about

Review their Work In Progress Sheet

Once they have about 20 entries in the Work In Progress, you’ll find you typically go straight for the 4-2 filter so you can focus on helping them progress their best candidates.


When you are coaching a number of people you can quickly access their Activity sheet by linking it to their name in your Activity sheet

It’s good to discuss who they are working with.

You will often have great ideas about who they can meet at a workshop or on a Monday and what can be said to help them see what’s possible!

Coaching Fundamentals – Review Tweak and Progress

Once the set-up phase is completed to the stage where they are sending out LinkedIn invitations to connect, it’s time to revisit how to record their activity in their Activity sheet.

Let them know that from now on you will be reviewing their Activity sheet to see how it is all going.

At this stage, one of the main things you are looking for is consistency of daily effort.

If there is a lack of results, it usually comes down to a lack of consistent effort – and this is easy to see by looking at their Daily Activity sheet in their Activity Workbook.

When they have their first guests scheduled to attend

  • Show them how to fill in their Work In Progress worksheet
  • Suggest they send you a link to their guests LinkedIn profile so that you know something about their guest when you meet them at the Hub
  • Make sure they are clear on what to say before and after the Hub
  • Make sure they introduce their guest to you after the Hub

When they have their first sit down meetings

  • In general, you should offer to the sit-downs and 45-minute get-starts with their guests until you feel they are confident to do it on their own
  • Initially, you would lead the conversations while your Coachee listens
  • Gradually transition to having them leading these conversations while you listen and pick up any important missing pieces
    • However, avoid the temptation of taking over!
  • Make suggestions about how best to progress their guests and why (think outside the square)
  • During weekly coaching sessions review their work in progress and make suggestions as to how they may best progress the people they are moving forward

When you help them register their first person on the NBS

  • High-five!
  • Make sure you remind your coachee to make an entry for their new network builder in the Fellow Collaborators workbook (Newbies section)
  • Also, remind your coachee to show their new builder how to access the Fellow Collaborators workbook and how to use it for best results (check with you first)
  • You may also want to record their new builder’s phone number and email address in your personal system (they will often become a very valuable part of your team – someone you can advocate to relevant others)

Register them as a Coach (see how to below)

So that they can access the Coaches Corner menu and Coaches Notes within relevant NBS web pages become visible to them

How to Register them in the system as a “Coach”?

  • If you are a Coach Administrator, use the “Add a new Coach” option in Coaches Corner
    • This is the last option in the Fundamentals menu and it’s only visible to Coach Administrators
  • If you are not a Coach Administrator, ask the person administering your Coaches group to do add the person you are coaching to the list of Coaches
  • If your not sure who your administrator is, ask your Coach

After their first couple of months of Activity

  • Show them how their numbers are tracking against the expected averages (Weekly summary Sheet)
    • Identify their weakest areas and make suggestions for improvement (Profile, Boolean search, Messaging….)
    • Check with your coach for ideas
  • If appropriate, talk with them about setting a 4-2 goal
  • Show them how to use the filters in Work In Progress sheet – especially the 4-2 filter
  • Show them how to schedule emails with talks using the worksheets designed for this purpose
  • Show them how to make their daily listening more efficient by establishing a Soundcloud account

Coaching Fundamentals – Orient Setup Build Trust

The NBS Syllabus Menu consists of these options

  • Building Your Network
  • Getting Tangible Results


You need to simultaneously progress your new coachee through both these menus

Getting Tangible Results Menu

  • This menu option is mostly about the Workshops
    • Getting people to a Workshop will normally be the catalyst for registering them on the NBS trial
  • For most, attending their first couple of Workshops
    • Triggers some many exciting penny-drop moments about what could be possible – for them
    • It’s the missing piece of the puzzle – now they can see how tangible results are generated from network building
  • However, a big part of your job is to show them they will need to work to earn the trust of others!
    • Yes, it is more worthwhile than you can imagine but you will need to contribute!

Results through a committed group of people

A group of people that they have not yet contributed to!

  • Although you want to show people how to get the tangible benefits
  • It’s important to balance this by showing them how to build their network
  • You need to make them aware that others in the Workshop see you as a giver, not just a taker!
    • A major part of giving is everyone being committed to growing the size of the Workshop
  • And that starts with consistent “fingers to keyboard” bringing people to the Hub

In summary:

  • You also need to be going through the “Building Your Network” menu
  • While working through the “Getting Tangible Results” menu

How much to cover in each Coaching Session?

  • The amount of the NBS syllabus you cover in each session will depend on how quickly your student seems to be picking it up
  • Be patient and work at their pace
  • It is important to record where this weeks session finished so that you know where to continue next week (make a note somewhere that you can easily find)

Build your relationship in the first 8 weeks

In the first 8 weeks, there is so much opportunity to interact.

Especially as you are guiding them through their initial set up – aligning their profiles etc

Also, during these 8 weeks, you are able to introduce them to others and make them feel welcome in the team

At the same time, you are able to gauge their willingness to put be solutions-focused and put in a consistent effort

Your Main Objectives in the first 4 weeks

  • Ensure they see the value
  • Establish the number of hours per week they are prepared to consistently commit
  • Get them to the stage of sending out invitation requests on LinkedIn
  • Have them so engaged in
    • Weekly Coaching sessions
    • The Hub
    • The Workshops
  • That continuing the NBS beyond their trial period is a foregone conclusion

How to ensure they see the value

  • When they attend their first Workshop, make sure you introduce them to others
    • After attending a Workshop, hearing the good news stories, great talks and meeting others most people are very excited
    • This is indeed the missing piece of the puzzle
  • As they start to go through the NBS Syllabus, the Fellow Collaborators Sheet, the incredible functionality of their Activity sheet, the talks etc.
    • They will see the enormous value of the content that is provided by the NBS and the obviously large cost involved to develop it
  • Make them aware of Case Studies (you should have as many up your sleeve as possible) and current good news stories
    • The more good news stories they hear (especially at the Workshops) the more they will see how they could participate and benefit
  • Help them engage with the atmosphere and the community by giving them an incentive to attend (usually by organising in advance for them to meet others)
    • The more they engage with our community, the more (positively) addictively it becomes!

Helping them become consistent

During your first or second coaching session, have an honest discussion with them about the level of consistent effort they are willing to commit to building their network.

  • Few people doubt the value of building their network
  • However, they will often struggle to prioritise consistency

Dealing with “Yes Buts”

Often new builders will express some “Yes But’s” (especially around the time required).

However, we all know if the perceived value is high enough, most people will prioritise the time required.

Nevertheless, it is important to meet people where they are at and gradually introduce them to the idea of becoming more solutions-focused.

You should have a reasonable idea of how much time your new builder is prepared to commit from the number of hours they entered when they filled in the Start Here tab of their Activity Sheet – as shown in the following screenshot:

If their answer is less than 8 hours (let’s say they entered 5 hours per week)

It’s good to ask questions such as:

  • If you only put 5 hours per week into a business or employment or doing an MBA what result would you expect?
  • Although 5 hours per week is in reality very little, it may seem like a lot to them because initially, they are putting this on top of everything else they are currently doing

If they enter more than 10 hours per week

It’s good to explain:

  • If they invest 10+ hours per week, they are likely to have more than 2 people per week attending the Hub and they would be swamped with people to deal with!
  • In other words, it makes no sense to invest more than 10 hours per week
  • Nor is it easily duplicatable – what’s the point if others will find it difficult to follow your example?

The potential areas where time could be committed to network building are:

  • 30-45 minute Coaching session each week
  • Attending the Weekly Hub
  • Attending the Workshop (held most weeks)
  • Fingers to keyboard engaging with people digitally before they come to the Hub

When you are discussing the best way to spend the limited amount of time they can consistently commit, it’s good to help them gain some important perspective:

  • They do need to commit to a regular 30-45 minute coaching session with you every week
    • There is some degree of flexibility here as life happens.
      • However, in respect of your time, they need to prioritise their free coaching session with you!
      • It’s also important that you keep on track during these coaching sessions because you are both busy
  • Once they get rolling, their fingers to keyboard time can easily be fitted in each day (for example 15 minutes at lunch and 15 minutes later in the evening)
  • The Weekly Hub needs to be attended regularly
    • However, initially, if they are very time poor they could attend the Hub once every 2 weeks
  • Attending the Workshop is where most builders find the greatest business/employment benefits so they should not miss them if possible
    • The activity spent putting fingers to keyboard and bringing guests to the Hub is mainly designed to find people who want to build their networks and attend the Workshops
  • Having settled on an initial number of hours they can commit per week, consistency is critical.
    • They need to be determined to stick with their commitment otherwise they are wasting their and your time!

Note: the amount of time they can consistently commit will usually increase over time as they see the increased value and make adjustments to their schedule

Have them so engaged that continuing the NBS beyond their trial is a foregone conclusion

It’s the combination of:

  • Your Coaching
  • Being proactive about moving them forward (especially meeting others)
  • The atmosphere of the Hub
  • The good news stories, great talks, meeting like-minded others at the workshop
  • Contributing by engaging in network building
  • Building great relationships with others in the community
  • Becoming a coach and learning to lead by example
  • Gaining invaluable knowledge (especially by listening to great audios and videos)

Help them establish a habit of listening and learning

  • Encourage people to listen/watch the great audios/videos available in the NBS
  • Help them establish a habit of listening to great talks every day
  • Be passionate and excited about how much value you think they will get from listening to these talks
  • Suggest that they read / list to the first ‘n’ number of these talks by next week’s coaching session
  • Remind them that the talks in this menu option can also be accessed on their mobile phone
  • This makes it easy to listen while in the car or on Public Transport

Recommended Talks

  • These are located in every menu option!
  • Encourage them to listen to these talks
  • During each coaching session, ask them which talks they listened to last week and what they got from them

Coaches Corner Menu

NBS – Our Messaging Process – GW

CC0 by Pettycon

Connect with Many

Because unlike email, many check LinkedIn sporadically

CC0 by Pettycon

Then Automate

Automation saves so much time!

So few people understand the potential to connect and build their network using LinkedIn.

Which means that most people simply have a LinkedIn profile but rarely communicate.
So there isn’t much point in putting a large effort into crafting individual connection request messages.

It’s better to find the people who see the value in building their network and build a relationship with them.

To make the most of your time and effort to find people who actively use LinkedIn and may be open to connecting face to face you need to connect with many people. As such it pays to automate some parts of the process.

To filter through the hollow profiles and find others like you, who are using LinkedIn with the intention of getting to know people in person.

However, automation is only a tool to remove the ‘tedium’ of sending out many connections requests.

When you do find people who are open to communicating, it’s important to use the tools as an aid to help you converse (people can tell if you have just sent a robotic response without looking at their profile or the message they have sent you).

The goal is always to build enough trust so that people are comfortable enough to meet you.

Every Duplicator multiplies your time

Do the numbers to find the Duplicators that multiply your time.

A few duplicators each year and it gets exponential!

Messaging Steps

We use LinkedIn messages to engage with people so that we can continue speaking with them in person.
In other words, we want to control the conversation and not get too sidetracked into long conversations.

Although there may be more messages in a LinkedIn conversation, following are typically the steps we have have in our conversations

  1. A request to connect
  2. Thanks for Connection
  3. Would you like to meet face to face?
  4. A confirmation message and promise to send an electronic calendar invite
  5. Great news – I have lined a few people to meet you
  6. Confirmation on the day of the Hub

We record some of this Activity in our Activity sheets as shown below

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What Get’s Measured Improves!

The Activities we measure are contained in the Daily Activity section of your Activity Sheet
As shown in the following screenshot

Searching for the right people on LinkedIn using Boolean Searches

Ideally, you want to create a great filtered list of relevant people on LinkedIn that you can send connection requests to.
The ideal way of doing this is to first set up a Boolean search to help produce a filtered list.
Following this, you have the ability to automate connection requests using a Chrome extension called Linked Helper.
However, initially, you may start by just sending manual connection requests so that you can become more familiar with the process.

Sending them Connection Requests

Typically you search for people you want to connect with on Linkedin and send them an invitation to connect with you.

It’s best if this invitation is accompanied by a message (rather than you just pressing the ‘Connect’ button in the ‘People you may know’ section of Linkedin).

It takes a bit of time but it is really appreciated by the person you want to connect with to know why you want to connect (and our reason is better than most other people’s because we can help them build a network for whatever legitimate purpose they desire)

This process can be so easily automated using the Chrome Extension: ‘Linked Helper’ – a fantastic automation tool!

We’ll be explaining Linked Helper more in the upcoming sessions.

Sending ‘Thanks for Connecting’ messages

When someone connects with us we send them a ‘thanks for connecting’ message and suggest meeting face to face.

Find something relevant on their profile

At this stage, it works best to study their profile and if at all possible send them a personalised response which talks about people you could introduce them to.

For example: (Use your own wording)

Hi, %First%,

Thanks for connecting!

Viewing your profile, I can see we have aligned values – especially……
Your background in Digital Marketing triggered me to think of a few people I know who may be good contacts for you.

Would you be interested in meeting face to face?

I am currently expanding a group of professionals (from various backgrounds) who are interested in achieving better results by collaborating together.

I am fortunate to have built a large number of Know Like and Trust relationships and I’m always happy to help like-minded people meet other great people.


PLEASE do not just copy and paste the above

We don’t want the exact same wording being sent by many builders to the same person!

Highlight This” Chrome Extension

This free Chrome extension highlights words you choose on their profile (like “passionate or “driven”).
This enables you to more quickly identify words on their profile that you can refer to in your messages.
Click here to learn more about the Highlight This extension

Which Date suits you best?

After you have suggested catching up at an event, send a message asking ‘Which Date Suits You Best’

For Example (use own wording)

Great %First%,
I’m looking forward to meeting you.
Looking at your profile, as I mentioned in my previous message, I think the best way I may be able to benefit you is by introducing you to others I know.

I know a few people who may be good contacts for you.

With that in mind, I’m now meeting with like-minded others regularly on a Monday evening – some great things are coming out of it.
Any chance you could make it along on a Monday evening sometime in the next couple of weeks?
We usually meet in Hamilton (Brisbane).


Emphasise your ability to connect them with relevant others

This is most effective because they are not just coming to meet you, they are coming to meet people you know!

This is such valid thinking because:

  • They may not be particularly interested in what you do (as displayed on your LinkedIn profile).
    • However, if they understand the value of making the right connections, they should be interested in your offer to introduce them to relevant others.
  • It takes the pressure off you as you are simply the conduit for them to meet relevant others.
    • You may know some people in the room who will be relevant contacts for them.
      • However, your coach knows a lot more potentially relevant contacts for them.
      • And their coach knows even more.
      • So, in fact, you are able to introduce them to many relevant others.
  • And if they decide to become a contributor through the NBS, mere introducing them to others will transition to advocating for them – especially to people in our extended network (people who are not attending the Hub who are our well-known contacts – that is a vast number)

Confirmation message and Calendar Invite

There may be a few messages going back and forth about when they can attend (this is good as typically you establish rapport & build trust in the process).
Eventually, you will set on a date that suits them and send them a message like the following:

Great %First%,
We meet in the upstairs Function Room at the Hamilton Hotel (442 Kingsford Smith Drive Hamilton) at 7.15 pm.
Dress code Smart Casual.
Entrance $10.

I look forward to meeting you on the 9th and introducing you to the others I have in mind – I’ll let you know when I have confirmed with them.

I’ll also send you a calendar invite in a moment to remind us both.
In the meantime, it would be great if you could take a quick look at the following website which explains why and how we collaborate differently:



  • These days most people work from an electronic calendar.
  • And it is essential to get a time booked into their calendar.
  • You can do this by sending a calendar invite.
  • In an upcoming session, we will explain how to send a calendar invite and most importantly cover some tips you use when sending a calendar invite.

Great news – I have managed to line up a couple of people I have set up for you to meet

Hi %First%,

I have spoken with 2 of the people I have in mind to introduce you to on Monday night.
George and Alice are both great and are in fields related to digital marketing.
They are both looking forward to meeting you.
Look forward to seeing you on Monday.

On the day of the Hub

Hi %First%,

Looking forward to meeting you tonight.
Just thought I’d let you know the entrance to the upstairs function room is on the Kingsford Smith Drive side and there is plenty of free parking all around the building.
Quite a few people usually arrive around 7.15 pm so make sure to ask the person a the registration desk to point me out.


Don’t be tempted to short-cut the process

Want to combine messages to save time?

You may be tempted to think that combining some of the above steps would be far more time efficient for you.

However, experience has shown that these steps work best and enables you more chance to build rapport and find out who is actually more serious about wanting to attend.
Also, the Activity Sheet has been designed to record these steps and that is what you want to Duplicate.


This is invaluable for helping you to compose frequently used messages (such as the above).
Prokeys is much faster and easier Copy Paste!
It is good to use this Chrome extension because you want a standard process to Duplicate in your team.
We’ll be covering Prokeys in depth in the upcoming sessions.

Special Case Messages

Sometimes you will spend some time thinking through a great response to a message someone has sent you.
It’s also good to record some of these messages in Prokeys so that they are there ready for when you need them next time.

For Example:

Sure %first%,
We are networking for the general benefit (I have a background in the IT industry).

We are not promoting or associated with any particular industry or person.
Simply, a number of us were dissatisfied with the results we were getting from typical networking events and we decided we could set up a better model for collaboration.

We put together the following website which explains why and how we collaborate
Happy to meet at what I call my ‘Coffee Alternative, introduce you to some of my contacts and allow you to evaluate whether this platform could work as well for you as it is for an increasing number of others.


NBS – Aligning Your Profile – GW

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As a coach it is important to develop intuition about how “attached” people are to the content they currently have on their LinkedIn profile (especially their Headline and Profile Summary)

Some people you are coaching will be very invested in their current profile content and may be quite change-resistant.
In which case, they may not be ready to make major changes.
That’s OK, just gently encourage them to understand the value of a profile that is aligned with network building (have patience).
One of the best ways of doing this is to send them some links of other builders profiles that you think do work well.

LinkedIn profiles can be a constant work in progress.
Sometimes it is great to give the person you are coaching some sample profiles and ask them to work on their profile so that you can review it in your next coaching session.

Later, when you and the person you are coaching are trying various “tweaks” to get better networking results, you can look at their profile again and see how you can refine it.
Sometimes a small tweak such as changing their profile photo can make a big difference.

Some people have barely used LinkedIn in the past and they may be totally open to set up a profile which is well aligned with network building.
In which case, it’s worthwhile spending the time to help them build their profile.
In the process, you build a great relationship because they can see you are invested in their success. It also helps them quickly align their thinking to network building.


What is the real value of your Profile?

If you have been using Linkedin for a while, a great question to ask yourself is:
How effective has my Linkedin profile been? In other words, what results have you achieved from people looking at your profile?

Most Linkedin profile summaries attempt to ‘sell’ themselves to potential viewers (yes I can walk on water – just try me)

When you send a ‘Thanks for Connecting, would you like to meet face to face’ message, there is a good chance they will look at your profile and ask themselves:

What’s in it for me (WIFM), why should I meet with this person?

One glance at a 99.9% of Linkedin profiles, would be enough for someone to move on to something else (most people are busy – right?)

So you may want to consider making some minor or major tweaks to your profile to achieve a much higher number of people wanting to meet you face to face.

The great news is that you can continually adjust your profile.
So don’t feel you need to make it perfect upfront (production before perfection!).

Your Ideal Profile Summary

Click the following to view some great profile summaries which are well aligned to network building:

Right at the top of your profile summary, it’s great to get across this message:

Although it is unlikely that we will be able to do business together, it is almost a certainty that I will know someone who will be a good contact for you.

This tells people:

  • You are out to help them
  • You are probably connected to a large number of Know Like & Trust relationships (and you are through your coach and your coaches coach)


  • Your profile works best when it is reinforced by the same theme in your LinkedIn messaging conversations.
  • Following through on this with people you meet allows you to build Trust with people – you do what you say you will.

You are happy to do this for like-minded collaborators who (like you) are focused on building Know Like & Trust relationships.

You are happy to help people who, like you, believe transactions will automatically be attracted after relationships have been built. Build the relationships first expect transactions to flow later.

You are fortunate to have access to a large number of know like and trust relationships

Note: Even when you are new you can say this because your coach or your coach’s coach will also be connecting with your guests and one way or another they have strong relationships with all the key collaborators in the room.

The benefit of taking this approach is that you are immediately getting across the message:
I can help you by introducing you to the right people.
This contrasts with most profiles which are all about ‘Me’.

The viewer may be thinking ‘This is different – what’s the catch?’

The catch is they will need to first demonstrate that they (like you) are prepared to contribute first  (by consistently bringing guests).
Relationships are built over time and once they become trusted collaborators, we will strongly advocate for them.

You cover this by saying something like: ‘happy to help like-minded people’.

We don’t need to go into a lot more detail – they will understand more about the way we roll by looking at the website (which you send before they attend) and by what is said at their first Hub attendance.

Advanced Hint: Refer the viewer to posts (quick-read) and to a lesser extent Articles (long-read) you have re-posted on your profile as to why you may be prepared to help them make the right connections.

Articles and Posts on your Profile

We are constantly developing/gathering some great, highly effective posts and articles which will be ideal for you to share from your LinkedIn profile.

These posts and articles will reinforce the increasing need for everyone to build their networks.

And give some ideas about the most time efficient and effective way to go about it.

This will be especially useful to those people viewing your profile who may be looking (for a career change, more business, better results, more time freedom, increased income, etc – you would think that most people would want to achieve these things  – right?)

Filter-In Like-Minded People

Together with your profile, these posts and articles will help you ‘filter in’ like-minded people.

Avoid Linked-In Restrictions

Most importantly, posting or re-posting on LinkedIn can also help prevent LinkedIn from restricting you!

Linkedin’s software is always looking at people who are very active with the goal of identifying members who may be ‘spamming’.

One of the factors that Linkedin’s algorithms look at is ‘Does this person contribute to the Linkedin community’

Writing or re-posting on Linkedin will give you Brownie Points and help keep you out of the ‘sin bin’.

Note: Links to material external to Linkedin do not give you Brownie Points (and may even penalise you). Note that this does not apply to links in messages that you send directly to your contacts – it’s only for posts and articles.

Most Important: Before selecting an article and sharing it on your profile, make sure you read it!
This way you will know what the people viewing your profile may be reading and it will reinforce your own clarity around why network building has become so important.

How about conveying what you do on your profile?

You may have spent a great deal of time getting your profile just the way you want it.

Or have even employed professional help (at great cost) to get great.

If you can verify that’s getting great results for you – great continue on as is!

However, to also get great results with network building, we suggest making some ‘tweaks’ to your profile to encourage people to connect with you not only because of what you do but also because of who you can introduce them to (in other words how you may be able to generate business or employment/career opportunities for them).

2 possibilities for explaining what you do:

  1. Put a brief paragraph in your profile summary OR
  2. Say nothing about yourself at all on your profile summary. Instead, use the ‘Experience’ section below the profile summary of your Linkedin profile to tell your story and describe what you do.

NBS – Helping Other LinkedIn Users – GW

[groups_member group=”Coaches”] COACHES NOTES
Occasionally, someone you are coaching will have reservations about our deliberate strategy of connecting with people on LinkedIn we don’t know (yet) for the purpose of getting to know them and introduce them to others at the Hub.

This is more likely when the person you are coaching is someone you knew and personally invited to the Hub (rather than someone you first met on LinkedIn and then invited)

The following section is designed to help the person you are coaching to become positively enthusiastic about our process.

This is especially important when this seems to be contrary to LinkedIn’s policy which states that you should only attempt to connect with people that you already know.

It is also important that your new builder understands that the main reason for inviting someone they don’t yet know to meet them at the Hub is to help them meet relevant contacts rather than to try to create immediate transactions.

It can take a new person a little time to get their head around this. However, when they access this page and view the following video, it will usually help them to make the paradigm shift more quickly.



The Secret to Great Opportunities?

The person you haven’t met yet.

Tanya Menon speaks, writes and consults on collaboration. Her research focuses on how people think about their relationships and the habits that allow them to build positive connections with other people.

Why you should listen to or watch this video

One of the most powerful game-changers available for people to meet those they have not met yet is via the Connect Collaborative Hub.

It’s a game-changer because it means that everyone can easily invite a large number of people over the course of a year. Which enables the exponential network which benefits all contributors.

It’s also a game changer because the people you are inviting have the opportunity to meet selected others who may be great contacts for them.

However, it is important to understand that this is counter to the culture that generally exists in society today. As such you (or people you may be coaching in the future) may have some reservations based on old paradigms.

If so, it’s really good to view videos such as the above talk it over with your coach.

Most of us believe that if we have been “cold contacted” it’s because the person who is attempting to contact us wants to sell us something or wants something from us. Why else would they be trying to contacts us? So we are naturally wary.

Most of all, we don’t want to be annoying person who is doing the cold contacting – right?

What if instead, a stranger wants to meet you purely with the intention of building a mutually beneficial relationship?
And the main goal of this person (that you have only met digitally) is to introduce you to selected others who may be ideal contacts for you?

What a refreshing paradigm – Why Not?

But why would a stranger want to do this?
What’s in it for them?

When you think this through in the context of the way our Hub works it extremely powerful.

Your goal at the Hub is to build trust with as many people as you can.
Firstly let’s look at this from the point of view of the person you met on LinkedIn and have invited to the Hub.

When you are new, you may not know many of the people in the room.
However, you can easily introduce your guests to your coach who will usually know many more people than you do.

So, very quickly, your guest can be introduced to others in the room who could be ideal contacts for them.

We become very good at quickly deciding who could be a good contact for our guests.

In fact, in many cases, we have already worked this out by looking at their LinkedIn profile and from the conversation that has taken place online. And prior to the Hub our guest is attending, we may even have let others in the room know we will be introducing them to our new guest.

Important Note: you can introduce but not authentically advocate for your guests as you don’t know them well enough – yet.

Through this process, you rapidly build trust with like-minded you have invited to the Hub.

At the same time, you are also building trust with the people you have specifically selected to introduce them to – because there is a good chance that they may be able to help one another.

The payback for you comes when those that you have built trust with start introducing their guests to you (and that could be for a business or other purpose that you did not have when you first started network building with us).

That can be a very large number of people potentially introducing people to you that you may be able to do business with.

Let’s think for a moment about how you are helping others on LinkedIn.

We know that people usually do business with those they know like and trust. Which means if they amass yet more digital-only connections, it will make very little difference to their actual results.

An often tried alternative is to select likely business partners online and invite them to have a coffee with them. However, if they are not meeting regularly with those people, it is unlikely that a productive relationship will be built.

All of these problems are solved by people regularly meeting at our Hub which has a culture of building trust by first trying to benefit others (the go-giver principle).

In order that the guests you have not met yet quickly understand that you are inviting them to the Hub primarily for their benefit (rather than yours – you will only benefit if they do) we encourage builders to adopt a theme on their LinkedIn profiles similar to the following:

“Although it is unlikely that we may be able to do business together, it is almost a certainty that I will know people who will be good contacts for you”

And when this is backed up by messages along the following lines:

Thanks for connecting!
Reading your profile triggered me to think about a few people I think could be good contacts for you….
Would you like to meet face to face?

Obviously this has to be authentic and in most cases would be accompanied by a reference to something on their profile.

In conclusion, we have a well thought out process designed to reassure our guests that first and foremost we are inviting them for their benefit. If they benefit we will start to build all-important trust with the parties involved.

Coaches Corner NBS – Set time for regular Coaching

Establishing a time for regular weekly coaching is very important

  • If building a network is very important to your new builder, it is critical that they set aside a defined time to engage in regular weekly coaching
    • In the first 6+ weeks, you will be guiding them through the setup which will allow them to automate much of the process (thus saving them a lot of time)
    • It will also set them up to be effective in inviting people and helping to move them forward
    • In the process, it’s common for people to learn things that will save them a lot of time or help them to become far more productive in other areas of work
  • Sometimes you or your new builder will need to change the regular coaching time
    • Try not to let this become a habit – if network building is important it needs to be prioritised
    • If a session needs to be shifted, take control of the process by ensuring that another time is immediately established
    • We all work so much better with a defined routine!

Suggest some times to your new builder that works for you and see what works for them